Pic's Peanut Butter

Pic’s Peanut Butter is more than a really good peanut butter company. Made from freshly roasted Australian hi-oleic peanuts and nothing else except for a pinch of salt in our salted varieties.

The New Zealand run family business established in 2007, prides itself on creating high quality, nutritional products. Pic’s is internationally recognised for its signature freshness and full-flavour, while boasting incredible health benefits.

Pic’s Peanut Butter is NZ’s No. 1 peanut butter and recent accolades include Olive Magazine’s No 1 Artisan Peanut Butter and Men’s Fitness Food Awards, Best PB 2016.

Nine years later, Pic’s is still proudly made with love and passion in its hometown of sunny Nelson, New Zealand, available everywhere and you can also find Pic’s stocked in, Australia, Malaysia, Japan, Hong Kong, Singapore, China, UK and the USA. Pic’s is shipped to mail order customers all over the world. Pic now employs 25 people and operates out of two factories, with three factory lines, keeping the tree nut production separate from the peanut butter.

At The Festival

Aside from tasting London’s finest peanut butter, Pic’s is holding a Peanut Butter Amnesty. Any Taste attendee can bring a jar of ordinary peanut putter in exchange for a fresh jar of Pic’s Crunchy 380g. They’ll then be donating that ordinary PB to Paramount Pest Control.