Horseguards London Dry Gin

Recently awarded a Silver Outstanding Medal at the International Wine & Spirits Competition, this quintessentially English libation, with its distinctive essence and unrivalled provenance, Horse Guards London Dry Gin is a historic brand brought back to life for a modern, discerning and global audience.

We immersed ourselves in the heritage of the brand – and with the help of the Household Cavalry Museum, discovered 300 hundred years of history, anecdotes and artefacts about the Horse Guards, their colourful characters, famous alumni and their unquenchable thirst for adventure.

This gave us the unique position for realising the brand’s potential – where it’s come from and where it could go; fitting perfectly with brand’s desire to appeal to an adventurous Millennial audience, as well as a discerning export market – grounded in history and pomp – a very British brand.


At The Festival

Sampling of the gin will take place throughout the event as well as some gin and tonics and tasting of one of our signature cocktails.