MIA is all about amazing flavours that do good.
Crafted with fine flavour cocoa at the source of the bans in Madagascar, MIA chocolate is rich in the red fruit notes that win Madagascan cocoa a place in the top 10% of global production. At MIA, excellent flavour is united with a bold higher purpose; to bring three times more benefit to local communities in Africa through the production of premium chocolate instead of exporting raw ingredients. MIA is out to prove that entrepreneurial African communities can craft some of the best food products in the world and change their lives for the better in the process!
Co-founder Brett Beach was inspired to create MIA after a journey that landed him in Madagascar for six years followed by a decade of work in chocolate confectionery. Brett will be at the stand to share his passion for Africa, provide chocolate tasting and pairing advice and spoil visitors with complimentary samples the 8-strong range of bars, including classics like 75% Dark Chocolate and Candied Orange alongside superfood creations such as Hemp & Almond and the brand new Baobab & Salted Nibs, made in collaboration with African superfood brand Aduna.
Visitors will also have the chance to purchase the award-winning 5-bar MIA Gift Pack at a 10% show discount.