From the land of spices, for the first time, Mahbir brings you India’s most treasured spice – Premium Indian Saffron.
In November 2016, young British-Indian entrepreneur, Mahbir Thukral launched the first international brand of Indian saffron together with the co-operative farmers of Kashmir, India.
With the ambition to introduce more people to the real taste of high-quality saffron, in less than a year, Mahbir Premium Indian Saffron has already established itself as the saffron of choice among professional chefs and consumers alike. Mahbir saffron has been endorsed by celebrity chef, Tony Singh MBE, and has also been recognised by the Great Taste Awards, the world’s most coveted food awards for artisan and speciality food producers.
For thousands of years, saffron has been highly regarded for both its culinary and medicinal uses. Today, saffron is considered the foodies’ secret weapon ingredient. With light floral and earthy tasting notes, saffron is a fragrant and versatile spice that can be used in both sweet and savoury dishes.
For the first time at the festive edition of Taste of London, Mahbir Premium Indian Saffron will be showcasing their award-winning Indian saffron and delicious range of saffron-infused food products. Londoners will have the opportunity to buy a truly unique Christmas gift for their family and friends. In addition to the precious red stigma-tip saffron strands presented in handmade keepsake gift boxes, you will also be able to try saffron-infused milk chocolate, the first of its kind in the world, and saffron-infused fruit jams. Available in Crisp Apple and Tangy Orange flavours, spread them generously on toast in the morning as an indulgent treat or serve as the perfect accompaniment to festive cheese boards.
Christmas is a time for celebration and Mahbir’s saffron-infused Belgian Milk Chocolate will be available for a special festival price of 3 for £8.00 (RRP £17.00).