"Taste of London brings together people from all over the capital but it is really Taste of the World. Being able to talk to BA customers in the relaxed environment of the Executive Club lounge was a fantastic opportunity and we are already looking forward to how we can associate ourselves with the festivals on a worldwide basis."
Willie Walsh, CEO of British Airways
2011 was Tails first year at Taste of London and despite the rain and serious hard work, it totally exceeded my expectations of footfall, turnover and brand exposure. Already signed up for 2012!
Nick Wall, MD of Tails Cocktails
"Definitely our marketing tool of choice to raise the awareness of our brand with the right consumers and business partners."
Sue Fudge, Fudges
"Because Bordeaux is often perceived as a complex wine region, we really pushed the education and understanding of the different varieties from our stand. The reception was fantastic at both Edinburgh and London and we know the client is again very happy with the activity."
"Having taken part in most of the common wine industry exhibitions, 2009 was our first experience of Taste and its new wine initiative. Not only did we achieve record glass sales on the day we were astounded by the positivity that snowballed after the event. We secured a listing with one of London's top restaurant exhibiting there and saw web sales fly in the weeks after. We are delighted to have taken the plunge and looking forward to Taste of Christmas & Taste of London for many years to come."
Mark Hellyar, Chateau Civrac
To see a video clip of our sponsors and exhibitors talking about why the event is key to their success, click here.